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Thinking is difficult and sometimes unpleasant.
Dan Ariely
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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Difficult
Sometimes
Thinking
Unpleasant
More quotes by Dan Ariely
It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
Dan Ariely
But because human being tend to focus on short-term benefits and our own immediate needs, such tragedies of the commons occur frequently .
Dan Ariely
When it comes to the mental world, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited. I think that if we understood our cognitive limitations in the same way that we understand our physical limitations … we could design a better world.
Dan Ariely
We need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan Ariely
Linking financial element to energy consumption I think has a huge role if you think about a display instrument that could teach us about what we are using, how much it costs us, how much it is saving, and therefore change our decisions.
Dan Ariely
If I gave you now, $10 as a gift, how happy would you be? Would you be happy, is the marginal $10, the best use of $10 you can use? Of course not. If I have you a CD, you know exactly what you are getting and you will have a value for it. So, money has lots of problems with it.
Dan Ariely
The real issue is, how much goodwill do you invest in the work? And goodwill is not something that we can buy with money. It's very hard to buy goodwill with money.
Dan Ariely
When we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you can say the person that is in charge of the making money for the family is doing the right thing.
Dan Ariely
But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?
Dan Ariely
While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Dan Ariely
A very simple bad decision is to get into debt. And that is very expensive.
Dan Ariely
The problem with opportunity cost is that opportunity cost is divided among many, many things.
Dan Ariely
We usually think of ourselves as sitting the driver's seat, with ultimate control over the decisions we made and the direction our life takes but, alas, this perception has more to do with our desires-with how we want to view ourselves, than with reality.
Dan Ariely
When parents have college savings accounts for their kids, their kids show higher social and cognitive performance.
Dan Ariely
If you ever go bar hopping, who do you want to take with you? You want a slightly uglier version of yourself. Similar ... but slightly uglier.
Dan Ariely
The major thing that holds you back when you're trying to change a bad habit like eating, smoking, or drinking too much is your belief you are out of control.
Dan Ariely
Companies, however unintentionally, choke the motivation out of their employees.
Dan Ariely
Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else.
Dan Ariely
For all of us, it's very hard to think about money, and because of that, we need help. In the same way that for all of us, it is hard to eat well, and we need some help. The poor have a particular challenge, which is that their life is actually much more complex - and they're much more complex cognitively.
Dan Ariely
Giving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan Ariely
