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We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Making
Behavior
Brains
Senseless
Make
Type
Standard
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Theory
Assuming
Assumes
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Rational
Systematic
Economic
Basic
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Less
Neither
Types
Wiring

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