Very often, people confuse simple with simplistic. The nuance is lost on most.

Five years ago, we thought of the Web as a new medium, not a new economy.

Navigation is about wayfinding, you can't treat it as separate because many other things run parallel with it. If you look at studies in wayfinding, everything from exhibit design to building the cathedrals, it's about creating a complete system. It's about looking at the whole.

It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.

Design, in its broadest sense, is the enabler of the digital era.

Design means being good, not just looking good.