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The only useful information about the market will be what I create through expeditions into the market, through testing and probing, trial and error, by selling real products to real people who pay real money.

Clayton Christensen

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Clayton Christensen
Age: 67 †
Born: 1952
Born: April 6
Died: 2020
Died: January 23
Economist
Missionary
Priest
Professor
University Teacher
Writer
Salt Lake City
Utah
Clayton Magleby Christensen
Pay
Testing
Information
Error
Create
Trials
Money
Useful
Real
Selling
People
Errors
Probing
Market
Expeditions
Products
Trial

More quotes by Clayton Christensen

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There are more than 9,000 billing codes for individual procedures and units of care. But there is not a single billing code for patient adherence or improvement, or for helping patients stay well.
Clayton Christensen
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How can you make sense of the future when you only have data about the past?
Clayton Christensen
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If I know what to spec, and I can measure it, and there are no unpredictable interdependencies between what you do and what I must do in response, then an economist would say that is sufficient information for a market to emerge between you and me.
Clayton Christensen
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There are other dimensions of biotechnology. If you think of biotechnology like the Internet, it's not a category - it's an infrastructure that can be deployed to sustain or disrupt. In health care, the most complex problems at the high end have to be dealt with in a problem-solving mode by the best, most experienced physicians you can find.
Clayton Christensen
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If you defer investing your time and energy until you see that you need to, chances are it will already be too late.
Clayton Christensen
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Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is consequently interdependent. Management always beats markets when there is not sufficient information.
Clayton Christensen
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Purpose must be deliberately conceived and chosen, and then pursued.
Clayton Christensen
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There needs to be conviction and action behind rules.
Clayton Christensen
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...it's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.
Clayton Christensen
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History is littered with great firms that got killed by disruption. Of course, the personal computer, a technology that first took root as a toy, got Digital Equipment Corporation. Kodak missed the boat for a long time on digital imaging. Sony was slow to get MP3 technology. Microsoft doesn't know what to do with open source software. And so on.
Clayton Christensen
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If you study the root causes of business disasters, over and over you'll find this predisposition toward endeavors that offer immediate gratification.
Clayton Christensen
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There are direct paths to a successful career. But there are plenty of indirect paths, too.
Clayton Christensen
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Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.
Clayton Christensen
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Many think of management as cutting deals and laying people off and hiring people and buying and selling companies. That's not management, that's deal making. Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession.
Clayton Christensen
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Disruptive innovations create jobs, efficiency innovations destroy them.
Clayton Christensen
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There's usually some process by which a potentially great idea gets prostituted into something lacklustre, or by which the wrong idea gets put forward.
Clayton Christensen
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Capitalism has taught us that markets are always more efficient than hierarchical managerial coordination. But in a situation where those three conditions aren't met, I can't outsource or partner with you because markets don't function in the absence of sufficient information.
Clayton Christensen
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We have found that companies need to speak a common language, because some of the suggested ways to harness disruptive innovation are seemingly counter-intuitive. If companies don't have that common language, it is hard for them to come to consensus on a counter-intuitive course of action.
Clayton Christensen
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Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.
Clayton Christensen
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I have been blessed to see visions of eternity and events in my future that have been important for me to foresee, have been revealed to me.
Clayton Christensen