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Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

Clayton Christensen

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Clayton Christensen
Age: 67 †
Born: 1952
Born: April 6
Died: 2020
Died: January 23
Economist
Missionary
Priest
Professor
University Teacher
Writer
Salt Lake City
Utah
Clayton Magleby Christensen
Categories
Businesses
Consumers
Terms
Term
Needs
Think
Thinking

More quotes by Clayton Christensen

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People still cling to this belief that innovation is just random and unpredictable. But if you look closely, there are some real patterns. The companies that recognize and take advantage of those patterns have the real opportunity to create competitive advantage.
Clayton Christensen
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There are other dimensions of biotechnology. If you think of biotechnology like the Internet, it's not a category - it's an infrastructure that can be deployed to sustain or disrupt. In health care, the most complex problems at the high end have to be dealt with in a problem-solving mode by the best, most experienced physicians you can find.
Clayton Christensen
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We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it.
Clayton Christensen
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One quarter of Medicare beneficiaries have five or more chronic conditions, sees an average of 13 physicians each year, and fills 50 prescriptions per year.
Clayton Christensen
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I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth.
Clayton Christensen
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In a large successful company where your power base as CEO isn't all that secure, it's hard for a CEO to pursue a truly disruptive strategy.
Clayton Christensen
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Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.
Clayton Christensen
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Regulatory fiat cannot create a market at a technologically interdependent interface. And by the same token, regulation and so-called monopoly power rarely prevail at modular interfaces between stages of value-added technology.
Clayton Christensen
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I've concluded that the metric by which God will assess my life isn't dollars, but the individual people whose lives I've touched. I think that's the way it will work for us all. Don't worry about the level of individual prominence you have achieved worry about the individuals you have helped become better people.
Clayton Christensen
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If a company truly wants to resolve the innovator's dilemma, it does need to be able to create wave after wave of disruptive innovation. And those disruptive innovations will typically grow to the point where they do cause some pain for leading companies. But most disruptive innovations create substantial new growth before they cause that pain.
Clayton Christensen
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Many think of management as cutting deals and laying people off and hiring people and buying and selling companies. That's not management, that's deal making. Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession.
Clayton Christensen
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There's usually some process by which a potentially great idea gets prostituted into something lacklustre, or by which the wrong idea gets put forward.
Clayton Christensen
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The whole enterprise of teaching managers is steeped in the ethic of data-driven analytical support. The problem is, the data is only available about the past. So the way weve taught managers to make decisions and consultants to analyze problems condemns them to taking action when its too late.
Clayton Christensen
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You can't find returns in investments you haven't made.
Clayton Christensen
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When product performance outstrips the ability of customers to use that performance in an industry, the competitive game changes. Under those circumstances you have to decouple components businesses from assembly businesses.
Clayton Christensen
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I have been blessed to see visions of eternity and events in my future that have been important for me to foresee, have been revealed to me.
Clayton Christensen
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Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.
Clayton Christensen
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Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.
Clayton Christensen
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Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.
Clayton Christensen
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Don't worry about the level of individual prominence you have achieved worry about the individuals you have helped become better people.
Clayton Christensen