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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Face
Joints
Understanding
Monstrous
Faces
Yellow
Making
Lust
Body
Memory
Bubbled
Heart
Sin
Shortening
Life
Members
Diminishing
Memories
Weakening
More quotes by Claude C. Hopkins
We cannot go after thousands of men until we learn how to win one.
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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The time has come when advertising has in some hands reached the status of a science.
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If a claim is worth making, make it in the most impressive way.
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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