Quote

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Claude C. Hopkins

Change background

T
T
T

Change font

TAGS & TOPICS

Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Must
Oratory
Briefly
Qualifications
Salesman
Literary
Clearly
Express
Salesmanship
Able
Convincingly

More quotes by Claude C. Hopkins

Image
Impressive claims are made far more impressive by making them exact
Claude C. Hopkins
Image
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Claude C. Hopkins
Image
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Image
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
Claude C. Hopkins
Image
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. Hopkins
Image
If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins
Image
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
Image
Never be led in new paths by the blind
Claude C. Hopkins
Image
Platitudes and generalities roll off the human understanding like water from a duck.
Claude C. Hopkins
Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins
Image
Picture what others wish to be, not what they may be now
Claude C. Hopkins
Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
Image
Don't, to gain general and useless attention, sacrifice the attention that you want
Claude C. Hopkins
Image
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
Claude C. Hopkins
Image
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. Hopkins
Image
The time has come when advertising has in some hands reached the status of a science.
Claude C. Hopkins
Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
Image
A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins
Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Image
We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins