Quote

Genius is the art of taking pains

Claude C. Hopkins

Change background

T
T
T

Change font

TAGS & TOPICS

Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Pain
Art
Writing
Pains
Genius
Taking

More quotes by Claude C. Hopkins

Image
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
Image
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
Claude C. Hopkins
Image
If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins
Image
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. Hopkins
Image
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Claude C. Hopkins
Image
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. Hopkins
Image
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Image
Platitudes and generalities roll off the human understanding like water from a duck.
Claude C. Hopkins
Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins
Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Image
Don't, to gain general and useless attention, sacrifice the attention that you want
Claude C. Hopkins
Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins
Image
The time has come when advertising has in some hands reached the status of a science.
Claude C. Hopkins
Image
Address the people you seek, and them only
Claude C. Hopkins
Image
This is no lazy mans field
Claude C. Hopkins
Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
Claude C. Hopkins
Image
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
Image
A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins
Image
Never be led in new paths by the blind
Claude C. Hopkins
Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
Claude C. Hopkins