Quote

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Claude C. Hopkins

Change background

T
T
T

Change font

TAGS & TOPICS

Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
People
Assuming
Merely
Possible
Cheapest
Winning
Province
Interest
Provinces
Nothing
Attract
Writing
Wins
Way
Assume

More quotes by Claude C. Hopkins

Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
Image
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins
Image
Never be led in new paths by the blind
Claude C. Hopkins
Image
We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins
Image
Genius is the art of taking pains
Claude C. Hopkins
Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
Image
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
Image
Impressive claims are made far more impressive by making them exact
Claude C. Hopkins
Image
This is no lazy mans field
Claude C. Hopkins
Image
The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
Image
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
Claude C. Hopkins
Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
Image
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
Image
A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins
Image
Curiosity is one of the strongest human incentives
Claude C. Hopkins
Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. Hopkins
Image
If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins
Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
Claude C. Hopkins