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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Gain
Selling
Gains
Prospects
Fool
Caps
Attention
Ruin
May
Fools
Writing
Ruins
Would
Wearing
More quotes by Claude C. Hopkins
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
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We cannot go after thousands of men until we learn how to win one.
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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This is no lazy mans field
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Genius is the art of taking pains
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Address the people you seek, and them only
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The time has come when advertising has in some hands reached the status of a science.
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Never be led in new paths by the blind
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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If a claim is worth making, make it in the most impressive way.
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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Don't, to gain general and useless attention, sacrifice the attention that you want
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
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