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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Thing
Interest
Crowd
People
Purpose
Bill
Wish
Crowds
Advertisement
Someone
Bills
Headline
Persons
Pick
Advertisements
Firsts
Picks
Jones
First
Talk
Headlines
Right
Attention
Hey

More quotes by Claude C. Hopkins

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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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The man who wins out and survives does so only because of superior science and strategy.
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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Curiosity is one of the strongest human incentives
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We cannot go after thousands of men until we learn how to win one.
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Genius is the art of taking pains
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The time has come when advertising has in some hands reached the status of a science.
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Address the people you seek, and them only
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
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Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins