Quote

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Claude C. Hopkins

Change background

T
T
T

Change font

TAGS & TOPICS

Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Else
Interested
Someone
Reader
May
Level
Best
Listen
Every
Lose
Never
Levels
Ads
Would
Willing
Dealing
Loses
Customers

More quotes by Claude C. Hopkins

Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
Image
This is no lazy mans field
Claude C. Hopkins
Image
Picture what others wish to be, not what they may be now
Claude C. Hopkins
Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
Image
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
Image
We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins
Image
Never be led in new paths by the blind
Claude C. Hopkins
Image
Genius is the art of taking pains
Claude C. Hopkins
Image
Impressive claims are made far more impressive by making them exact
Claude C. Hopkins
Image
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. Hopkins
Image
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins
Image
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
Claude C. Hopkins
Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins
Image
Curiosity is one of the strongest human incentives
Claude C. Hopkins
Image
Address the people you seek, and them only
Claude C. Hopkins
Image
If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins
Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Image
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. Hopkins