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Curiosity is one of the strongest human incentives

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Humans
Incentives
Strongest
Curiosity
Customers
Human

More quotes by Claude C. Hopkins

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Platitudes and generalities roll off the human understanding like water from a duck.
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Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Genius is the art of taking pains
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Don't, to gain general and useless attention, sacrifice the attention that you want
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This is no lazy mans field
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
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Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
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Address the people you seek, and them only
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A man coined to superlative must expect that his every statement will be taken with some caution
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Impressive claims are made far more impressive by making them exact
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The man who wins out and survives does so only because of superior science and strategy.
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins