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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Take
Interests
Enough
Subject
Giving
Subjects
Long
Reader
Reads
People
Short
Ads
Interest
Amusement
Action
Readers
Give
Customers
More quotes by Claude C. Hopkins
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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Impressive claims are made far more impressive by making them exact
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Never be led in new paths by the blind
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
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Genius is the art of taking pains
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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Don't, to gain general and useless attention, sacrifice the attention that you want
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This is no lazy mans field
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Curiosity is one of the strongest human incentives
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The time has come when advertising has in some hands reached the status of a science.
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A man coined to superlative must expect that his every statement will be taken with some caution
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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Platitudes and generalities roll off the human understanding like water from a duck.
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Picture what others wish to be, not what they may be now
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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