Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Might
Merely
Without
National
Presumed
Done
Pay
Multiply
Return
Returns
Way
Show
Justification
Shows
Advertising
Littles
Test
Little
Tests
More quotes by Claude C. Hopkins
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
Picture what others wish to be, not what they may be now
Claude C. Hopkins
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
Claude C. Hopkins
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. Hopkins
Don't, to gain general and useless attention, sacrifice the attention that you want
Claude C. Hopkins
Impressive claims are made far more impressive by making them exact
Claude C. Hopkins
We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
Claude C. Hopkins
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
Claude C. Hopkins
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Genius is the art of taking pains
Claude C. Hopkins
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. Hopkins
Platitudes and generalities roll off the human understanding like water from a duck.
Claude C. Hopkins
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
Claude C. Hopkins
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins