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This is no lazy mans field

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Mans
Lazy
Advertising
Field
Fields

More quotes by Claude C. Hopkins

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A man coined to superlative must expect that his every statement will be taken with some caution
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Impressive claims are made far more impressive by making them exact
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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Never be led in new paths by the blind
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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Picture what others wish to be, not what they may be now
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Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
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Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
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Curiosity is one of the strongest human incentives
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Platitudes and generalities roll off the human understanding like water from a duck.
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Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
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The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
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If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins
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We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins