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This is no lazy mans field

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Lazy
Advertising
Field
Fields
Mans

More quotes by Claude C. Hopkins

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Don't, to gain general and useless attention, sacrifice the attention that you want
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Picture what others wish to be, not what they may be now
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The man who wins out and survives does so only because of superior science and strategy.
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We cannot go after thousands of men until we learn how to win one.
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Address the people you seek, and them only
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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A man coined to superlative must expect that his every statement will be taken with some caution
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
Claude C. Hopkins
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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
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Curiosity is one of the strongest human incentives
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
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Impressive claims are made far more impressive by making them exact
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Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins
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Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
Claude C. Hopkins
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If a claim is worth making, make it in the most impressive way.
Claude C. Hopkins