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We cannot go after thousands of men until we learn how to win one.

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Thousands
Winning
Learn
Cannot
Men
Advertising

More quotes by Claude C. Hopkins

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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Curiosity is one of the strongest human incentives
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
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If a claim is worth making, make it in the most impressive way.
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The man who wins out and survives does so only because of superior science and strategy.
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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Platitudes and generalities roll off the human understanding like water from a duck.
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Address the people you seek, and them only
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A man coined to superlative must expect that his every statement will be taken with some caution
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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Never be led in new paths by the blind
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
Claude C. Hopkins