Quote

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Claude C. Hopkins

Change background

T
T
T

Change font

TAGS & TOPICS

Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Questions
Table
Answer
Advertising
Answers
Test
Almost
Tables
Cheaply
Around
Quickly
Arguments
Way
Tests
Answered
Finally
Campaign
Argument
Campaigns

More quotes by Claude C. Hopkins

Image
This is no lazy mans field
Claude C. Hopkins
Image
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Claude C. Hopkins
Image
Address the people you seek, and them only
Claude C. Hopkins
Image
The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. Hopkins
Image
A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins
Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
Image
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Claude C. Hopkins
Image
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
Claude C. Hopkins
Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. Hopkins
Image
Don't, to gain general and useless attention, sacrifice the attention that you want
Claude C. Hopkins
Image
Genius is the art of taking pains
Claude C. Hopkins
Image
Curiosity is one of the strongest human incentives
Claude C. Hopkins
Image
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
Image
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
Claude C. Hopkins
Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
Image
Never be led in new paths by the blind
Claude C. Hopkins
Image
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
Claude C. Hopkins
Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins