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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. Hopkins
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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Answer
Advertising
Answers
Test
Almost
Tables
Cheaply
Around
Quickly
Arguments
Way
Tests
Answered
Finally
Campaign
Argument
Campaigns
Questions
Table
More quotes by Claude C. Hopkins
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
Claude C. Hopkins
Platitudes and generalities roll off the human understanding like water from a duck.
Claude C. Hopkins
Genius is the art of taking pains
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Claude C. Hopkins
We cannot go after thousands of men until we learn how to win one.
Claude C. Hopkins
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. Hopkins
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
Claude C. Hopkins
Picture what others wish to be, not what they may be now
Claude C. Hopkins
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. Hopkins
Don't, to gain general and useless attention, sacrifice the attention that you want
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Claude C. Hopkins
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Claude C. Hopkins
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
Claude C. Hopkins
The man who wins out and survives does so only because of superior science and strategy.
Claude C. Hopkins
The time has come when advertising has in some hands reached the status of a science.
Claude C. Hopkins
Curiosity is one of the strongest human incentives
Claude C. Hopkins
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
Claude C. Hopkins
