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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
Claude C. Hopkins
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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Long
Established
Conception
Folly
Advertising
Scientific
Conceptions
Method
Altered
Plans
Proved
Many
Methods
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Curiosity is one of the strongest human incentives
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The time has come when advertising has in some hands reached the status of a science.
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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The man who wins out and survives does so only because of superior science and strategy.
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We cannot go after thousands of men until we learn how to win one.
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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Address the people you seek, and them only
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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If a claim is worth making, make it in the most impressive way.
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Genius is the art of taking pains
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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