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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Many
Methods
Long
Established
Conception
Folly
Advertising
Scientific
Conceptions
Method
Altered
Plans
Proved

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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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