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The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Wins
Superior
Superiors
Strategy
Winning
Science
Doe
Men
Survives

More quotes by Claude C. Hopkins

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Platitudes and generalities roll off the human understanding like water from a duck.
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Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
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A man coined to superlative must expect that his every statement will be taken with some caution
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Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
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If a claim is worth making, make it in the most impressive way.
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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Never be led in new paths by the blind
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Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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Genius is the art of taking pains
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Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
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Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
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We cannot go after thousands of men until we learn how to win one.
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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
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Picture what others wish to be, not what they may be now
Claude C. Hopkins
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Curiosity is one of the strongest human incentives
Claude C. Hopkins