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The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Men
Survives
Wins
Superior
Superiors
Strategy
Winning
Science
Doe

More quotes by Claude C. Hopkins

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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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Address the people you seek, and them only
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
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Never be led in new paths by the blind
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Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
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Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
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The time has come when advertising has in some hands reached the status of a science.
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Don't, to gain general and useless attention, sacrifice the attention that you want
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One may gain attention by wearing a fools cap. But he would ruin his selling prospects
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
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The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
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If a claim is worth making, make it in the most impressive way.
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Picture what others wish to be, not what they may be now
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Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
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We cannot go after thousands of men until we learn how to win one.
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
Claude C. Hopkins