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The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins

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Claude C. Hopkins
Age: 66 †
Born: 1866
Born: January 14
Died: 1932
Died: September 22
Advertising Person
Wins
Superior
Superiors
Strategy
Winning
Science
Doe
Men
Survives

More quotes by Claude C. Hopkins

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Curiosity is one of the strongest human incentives
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
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Address the people you seek, and them only
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, hey there, Bill Jones to get the right persons attention.so it is in n advertisement
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Platitudes and generalities roll off the human understanding like water from a duck.
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Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
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No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
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The time has come when advertising has in some hands reached the status of a science.
Claude C. Hopkins
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Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
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If a claim is worth making, make it in the most impressive way.
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Genius is the art of taking pains
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. Hopkins
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A man coined to superlative must expect that his every statement will be taken with some caution
Claude C. Hopkins