We started out covering income inequality in the magazine [Mother Jones], but that ongoing body of work positioned - and sourced - us well to put both Occupy and the 47 percent in context.

We made an amazing video about Newtown's struggle to figure out what to do with all the letters and art sent to the town.

We also had a beautiful feature where the writer used the story of two mentally ill relatives, one of whom killed his dad, to explore the history of how we deinstitutionalized the mentally ill, only to re-institutionalize them - but in jails and prisons. There's much more to come.

It is a great vehicle for storytelling, especially for a certain kind of exhaustively reported, painstakingly fact-checked, and beautifully produced narrative.

Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community 10 percent give us a donation on top of their subscription that's about the same rate as NPR gets from its listeners.

We love the flexibility that print and digital formats give us, and diving deep on a print feature can be one step in a longer project that generates a lot of digital stories.

Broadly speaking, in the past few years, we've more than doubled the editorial staff [in Mother Jones], as part of ramping up daily operations that have resulted in huge gains in audience, a slew of awards, new multimedia endeavors, and of course scoops like the 47 percent.