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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Mass
Promote
Products
Consumption
Personal
Appetite
Much
Educate
Unappeasable
Way
Fulfillment
Educates
Life
Goods
Advertise
Advertising
Serves
Experiences
Masses

More quotes by Christopher Lasch

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Adherents of the new religious right reject the separation of politics and religion, but they bring no spiritual insights to politics.
Christopher Lasch
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George Orwell's contention was that it is a sure sign of trouble when things can no longer be called by their right names and described in plain, forthright speech.
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I despise the cowardly clinging to life, purely for the sake of life, that seems so deeply ingrained in the American temperament.
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The work of art is a scream of freedom.
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It's not about winning. It's the enjoyment of doing it - it gets your brain going.
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Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.
Christopher Lasch
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Traditionalists will have to master techniques of sustained activism formerly monopolized by the left.
Christopher Lasch
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Most people no longer live in nuclear families at all.
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Environmentalism opposes reckless innovation and makes conservation the central order of business.
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
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The best defense against the terror of existence are the homely comforts of love, work, and family life, which connect us to a world that is independent of our wishes yet responsive to our needs.
Christopher Lasch
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We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
Christopher Lasch
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Because politics rests on an irreducible measure of coercion, it can never become a perfect realm of perfect love and justice.
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News represents another form of advertising, not liberal propaganda.
Christopher Lasch
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[Reinhold] Niebuhr endorsed G.K.Chesterton’s observation that tolerance is the attitude of those who do not believe in anything.
Christopher Lasch
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Knowledge is what we get when an observer, preferably a scientifically trained observer, provides us with a copy of reality that we can all recognize.
Christopher Lasch
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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
Christopher Lasch
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The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
Christopher Lasch
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The proper reply to right wing religiosity is not to insist that politics and religion don't mix. This is the stock response of the left.
Christopher Lasch
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The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum.
Christopher Lasch