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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Products
Consumption
Personal
Appetite
Much
Educate
Unappeasable
Way
Fulfillment
Educates
Life
Goods
Advertise
Advertising
Serves
Experiences
Masses
Mass
Promote

More quotes by Christopher Lasch

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The news appeals to the same jaded appetite that makes a child tire of a toy as soon as it becomes familiar and demand a new one in its place.
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The left ask people to believe that there is no conflict between feminism and the family.
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The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum.
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It's not about winning. It's the enjoyment of doing it - it gets your brain going.
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Drugs are merely the most obvious form of addiction in our society. Drug addiction is one of the things that undermines traditional values.
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Conservatives unwittingly side with the social forces that contribute to the destruction of traditional values.
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Adherents of the new religious right reject the separation of politics and religion, but they bring no spiritual insights to politics.
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Because politics rests on an irreducible measure of coercion, it can never become a perfect realm of perfect love and justice.
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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
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Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.
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Make it new is the message not just of modern art but of modern consumerism, of which modern art is largely a mirror image.
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
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Democracy in our time is more likely to die of indifference than of intolerance.
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The left has come to regard common sense - the traditional wisdom and folkways of the community - as an obstacle to progress and enlightenment.
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I despise the cowardly clinging to life, purely for the sake of life, that seems so deeply ingrained in the American temperament.
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Conservatives sense a link between television and drugs, but they do not grasp the nature of this connection.
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The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.
Christopher Lasch
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Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.
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The left no longer stands for common sense, as it did in the days of Tom Paine.
Christopher Lasch
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When liberals finally grasped the strength of popular feeling about the family, they cried to appropriate the rhetoric and symbolism of family values for their own purposes.
Christopher Lasch