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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Life
Goods
Advertise
Advertising
Serves
Experiences
Masses
Mass
Promote
Products
Consumption
Personal
Appetite
Much
Educate
Unappeasable
Way
Fulfillment
Educates

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Drugs are merely the most obvious form of addiction in our society. Drug addiction is one of the things that undermines traditional values.
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The left no longer stands for common sense, as it did in the days of Tom Paine.
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The model of ownership, in a society organized round mass consumption, is addiction.
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Environmentalism opposes reckless innovation and makes conservation the central order of business.
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Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.
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The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
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Knowledge is what we get when an observer, preferably a scientifically trained observer, provides us with a copy of reality that we can all recognize.
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The left has come to regard common sense - the traditional wisdom and folkways of the community - as an obstacle to progress and enlightenment.
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When liberals finally grasped the strength of popular feeling about the family, they cried to appropriate the rhetoric and symbolism of family values for their own purposes.
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I despise the cowardly clinging to life, purely for the sake of life, that seems so deeply ingrained in the American temperament.
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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
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The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.
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We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
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Most women are pragmatists who have allowed extremists on the left and right to manipulate the family issue for their own purposes.
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Make it new is the message not just of modern art but of modern consumerism, of which modern art is largely a mirror image.
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Conservatives sense a link between television and drugs, but they do not grasp the nature of this connection.
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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
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The left ask people to believe that there is no conflict between feminism and the family.
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Uprootedness uproots everything except the need for roots.
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Adherents of the new religious right reject the separation of politics and religion, but they bring no spiritual insights to politics.
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