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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Consumers
Improvement
Product
Mass
Upgrading
Products
Merchandising
Taste
Relentless
Heart
Tastes
Consumer

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The hope of a new politics does not lie in formulating a left-wing reply to the right-it lies in rejecting conventional political categories.
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The prison life of the past looks in our own time like liberation itself.
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Democracy in our time is more likely to die of indifference than of intolerance.
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The left no longer stands for common sense, as it did in the days of Tom Paine.
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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
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The best defense against the terror of existence are the homely comforts of love, work, and family life, which connect us to a world that is independent of our wishes yet responsive to our needs.
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The family is a haven in a heartless world.
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George Orwell's contention was that it is a sure sign of trouble when things can no longer be called by their right names and described in plain, forthright speech.
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The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
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Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions.
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Environmentalism opposes reckless innovation and makes conservation the central order of business.
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The left ask people to believe that there is no conflict between feminism and the family.
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