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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Products
Merchandising
Taste
Relentless
Heart
Tastes
Consumer
Consumers
Improvement
Product
Mass
Upgrading

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Conservatives sense a link between television and drugs, but they do not grasp the nature of this connection.
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It's not about winning. It's the enjoyment of doing it - it gets your brain going.
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Environmentalism opposes reckless innovation and makes conservation the central order of business.
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Most women are pragmatists who have allowed extremists on the left and right to manipulate the family issue for their own purposes.
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We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
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The left has lost the common touch.
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In our society, daily experience teaches the individual to want and need a never-ending supply of new toys and drugs.
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Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions.
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The model of ownership, in a society organized round mass consumption, is addiction.
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The left has come to regard common sense - the traditional wisdom and folkways of the community - as an obstacle to progress and enlightenment.
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Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.
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A child's appetite for new toys appeal to the desire for ownership and appropriation: the appeal of toys comes to lie not in their use but in their status as possessions.
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Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.
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The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum.
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The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
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We demand too much of life, too little of ourselves.
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The news appeals to the same jaded appetite that makes a child tire of a toy as soon as it becomes familiar and demand a new one in its place.
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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
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