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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Products
Merchandising
Taste
Relentless
Heart
Tastes
Consumer
Consumers
Improvement
Product
Mass
Upgrading

More quotes by Christopher Lasch

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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
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Drugs are merely the most obvious form of addiction in our society. Drug addiction is one of the things that undermines traditional values.
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The best defense against the terror of existence are the homely comforts of love, work, and family life, which connect us to a world that is independent of our wishes yet responsive to our needs.
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Make it new is the message not just of modern art but of modern consumerism, of which modern art is largely a mirror image.
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The conservative revival cannot be dismissed.
Christopher Lasch
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Conservatives unwittingly side with the social forces that contribute to the destruction of traditional values.
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Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions.
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The left ask people to believe that there is no conflict between feminism and the family.
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
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Adherents of the new religious right reject the separation of politics and religion, but they bring no spiritual insights to politics.
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Traditionalists will have to master techniques of sustained activism formerly monopolized by the left.
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Conservatives sense a link between television and drugs, but they do not grasp the nature of this connection.
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We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
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The prison life of the past looks in our own time like liberation itself.
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Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.
Christopher Lasch
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The model of ownership, in a society organized round mass consumption, is addiction.
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The left has come to regard common sense - the traditional wisdom and folkways of the community - as an obstacle to progress and enlightenment.
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Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.
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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher Lasch
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The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
Christopher Lasch