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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Taste
Relentless
Heart
Tastes
Consumer
Consumers
Improvement
Product
Mass
Upgrading
Products
Merchandising

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