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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Christopher Lasch

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Christopher Lasch
Age: 61 †
Born: 1932
Born: June 1
Died: 1994
Died: February 14
Historian
Journalist
Social Critic
Sociologist
Writer
Omaha
Nebraska
Robert Christopher Lasch
Anything
Insists
Consumers
Advertising
Economics
Already
Economic
Force
Cannot
Neoclassical

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The news appeals to the same jaded appetite that makes a child tire of a toy as soon as it becomes familiar and demand a new one in its place.
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Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
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I despise the cowardly clinging to life, purely for the sake of life, that seems so deeply ingrained in the American temperament.
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We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
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The hope of a new politics does not lie in formulating a left-wing reply to the right-it lies in rejecting conventional political categories.
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The left has come to regard common sense - the traditional wisdom and folkways of the community - as an obstacle to progress and enlightenment.
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Most people no longer live in nuclear families at all.
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The work of art is a scream of freedom.
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The left has lost the common touch.
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Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
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George Orwell's contention was that it is a sure sign of trouble when things can no longer be called by their right names and described in plain, forthright speech.
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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
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The left no longer stands for common sense, as it did in the days of Tom Paine.
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When liberals finally grasped the strength of popular feeling about the family, they cried to appropriate the rhetoric and symbolism of family values for their own purposes.
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Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.
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The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum.
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The best defense against the terror of existence are the homely comforts of love, work, and family life, which connect us to a world that is independent of our wishes yet responsive to our needs.
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The left ask people to believe that there is no conflict between feminism and the family.
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The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.
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Traditionalists will have to master techniques of sustained activism formerly monopolized by the left.
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