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Why do so many salespeople talk to customers about the product and not the result?

Chris Murray

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Chris Murray
Salespeople
Customers
Product
Result
Products
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Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.
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Listening is a discipline. It's all about being present at that moment in time.
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In this world of half-jobs and liars, I will prevail.
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Listen to people from your heart, as if your life depended on it, and you will find that in turn people will listen to you with all of theirs.
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The choices you make from this day forward will lead you, step by step, to the future you deserve.
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I should become happier at what I do and leave others happier than before they’d met me.
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But without a need, even the finest piece of beef is merely a piece of dead bull is it not?
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People submit too easily to change from others. And yet, for some reason, whenever they consider changing themselves, the focus is always on what they are giving up, never what they are about to gain.
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Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.
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Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.
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This next nugget of salesmanship cannot be perfected in a single afternoon. However, once you have it mastered, your competition will continuously believe you possess some mystical customer attracting formula
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Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.
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Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission.
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Success would be a fairly boring and uninspiring dish if anybody could create it with a single ingredient, however difficult that ingredient was to find. No, success has several layers to its pallet. This is just the beginning
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You – help - people. You are an expert in your field, who genuinely helps other human beings. Take pride in that, stop hawking your wares, and get a bit of respect for your profession, and earn some from your prospects.
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Until you take the first step forward, failure remains reassuringly impossible.
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Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.
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Young man, your problem and the reason so many like you fail, is simply because you allow yourself to give up far too early.
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You can’t plough a field by turning it over in your mind. Either you get out there and plough it or it doesn’t get done.
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Nobody ever kicked a dog wagging its tail
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