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The more hooks an idea has, the better it will cling to memory.

Chip Heath

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Chip Heath
Age: 61
Born: 1963
Born: July 19
Author
Writer
Hooks
Cling
Hook
Memory
Memories
Idea
Ideas
Better

More quotes by Chip Heath

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Stories are flight simulators for our brains.
Chip Heath
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The first problem of communication is getting people's attention.
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What’s broken, and how do we fix it?
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Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
Chip Heath
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Just look for a strong beginning and a strong ending and get moving.
Chip Heath
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Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
Chip Heath
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Anger prepares us to fight and fear prepares us to flee.
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The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Chip Heath
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What questions do I want my audience to ask?
Chip Heath
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Once we know something, we find it hard to imagine what it was like not to know it.
Chip Heath
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What’s working, and how can we do more of it?
Chip Heath
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To make our communications more effective, we need to shift our thinking from What information do I need to convey? to What questions do I want my audience to ask?
Chip Heath
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Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
Chip Heath
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When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Chip Heath
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The Aha! experience is much more satisfying when it's preceded by the huh experience.
Chip Heath
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Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Chip Heath
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Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Chip Heath