Quote

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Charlotte Beers

Change background

T
T
T

Change font

TAGS & TOPICS

Charlotte Beers
Age: 89
Born: 1935
Born: July 26
Businessperson
Businesswoman
Politician
Connections
Articulate
Trouble
Ceo
Understand
Assets
Cannot
Brand
Brands
Connection
Customers
Clearly
Intangible

More quotes by Charlotte Beers

Image
The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.
Charlotte Beers
Image
Being in charge of your work life doesn't mean you always move with assurance and sublime self-confidence it means you keep moving, continuing on your own path, even when you feel shaky and uncertain.
Charlotte Beers
Image
One of the biggest mistakes women make in business is that they aren't friendly enough.
Charlotte Beers