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Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Charlotte Beers

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Charlotte Beers
Age: 89
Born: 1935
Born: July 26
Businessperson
Businesswoman
Politician
Connection
Customers
Clearly
Intangible
Connections
Articulate
Trouble
Ceo
Understand
Assets
Cannot
Brand
Brands

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