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Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Anything
Need
Prospers
Needs
Articles
Never
Offers
People
Industry
Fact
Business
Facts

More quotes by Charles Kettering

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you must take the problem as it is, and let it be what it wants to be.
Charles Kettering
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A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
Charles Kettering
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Action without intelligence is a form of insanity, but intelligence without action is the greatest form of stupidity in the world.
Charles Kettering
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If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf.
Charles Kettering
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I don't want men of experience working for me. The experienced man is always telling me why something can't be done. The fellow who has not had any experience is so dumb he doesn't know a thing can't be done - and he goes ahead and does it.
Charles Kettering
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I've never heard of anyone stumbling on something sitting down.
Charles Kettering
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Do not bring me your successes they weaken me. Bring me your problems they strengthen me.
Charles Kettering
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Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
Charles Kettering
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99 percent of success is built on failure.
Charles Kettering
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One of the things we have to be thankful for is that we don't get as much government as we pay for.
Charles Kettering
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In America we can say what we think, and even if we can't think, we can say it anyhow.
Charles Kettering
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All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
Charles Kettering
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Thinking is one thing no one has ever been able to tax.
Charles Kettering
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You can't have a better tomorrow if you are thinking about yesterday all the time.
Charles Kettering
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Modern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice. The most valuable experience demands both, and the theory should supplement the practice and not precede it.
Charles Kettering
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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
Charles Kettering
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It is the 'follow through' that makes the great difference between ultimate success and failure, because it is so easy to stop.
Charles Kettering
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Research means that you don't know, but are willing to find out.
Charles Kettering
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If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
Charles Kettering