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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
More quotes by Charles Kettering
Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.
Charles Kettering
It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on this earth.
Charles Kettering
The person who doesn't know something can't be done will often find a way to go ahead and do it.
Charles Kettering
One of the things we have to be thankful for is that we don't get as much government as we pay for.
Charles Kettering
We are just in the kindergarten of uncovering things there is no downcurve in science.
Charles Kettering
Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
Charles Kettering
The price of progress is trouble.
Charles Kettering
It is easy to build a philosophy - it doesn't have to run
Charles Kettering
We work day after day, not to finish things but to make the future better ... because we will spend the rest of our lives there.
Charles Kettering
We have a lot of people revolutionizing the world because they've never had to present a working model.
Charles Kettering
If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
Charles Kettering
A man must have a certain amount of intelligent ignorance to get anywhere.
Charles Kettering
Don't bring anything to me but trouble.
Charles Kettering
Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must.
Charles Kettering
Do not bring me your successes they weaken me. Bring me your problems they strengthen me.
Charles Kettering
Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down.
Charles Kettering
Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
Charles Kettering
The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
Charles Kettering
We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.
Charles Kettering
you must take the problem as it is, and let it be what it wants to be.
Charles Kettering
