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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
Way
Changing
Assure

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People think of the inventor as a screwball, but no one ever asks the inventor what he thinks of other people.
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If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
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In America we can say what we think, and even if we can't think, we can say it anyhow.
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Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
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Don't bring anything to me but trouble.
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The only time you mustn't fail is the last time you try.
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The price of progress is trouble.
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One fails forward toward success.
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Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
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Action without intelligence is a form of insanity, but intelligence without action is the greatest form of stupidity in the world.
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Believe and act as if it were impossible to fail.
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I could do nothing without my problems they toughen my mind. In fact, I tell my assistants not to bring me their successes for they weaken me, but rather to bring me their problems, for they strengthen me.
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We have a lot of people revolutionizing the world because they've never had to present a working model.
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The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
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One of the things we have to be thankful for is that we don't get as much government as we pay for.
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The key to economic prosperity is the organized creation of dissatisfaction.
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Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.
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Thinking is one thing no one has ever been able to tax.
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And there is the point exactly, we are all the time blaming difficulties on to something else. Our real trouble is that we are too soft to solve the problem.
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You can't have a better tomorrow if you are thinking about yesterday all the time.
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