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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
More quotes by Charles Kettering
Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
Charles Kettering
We have a lot of people revolutionizing the world because they've never had to present a working model.
Charles Kettering
It doesn't matter if you try and try and try again, and fail. It does matter if you try and fail, and fail to try again.
Charles Kettering
The key to economic prosperity is the organized creation of dissatisfaction.
Charles Kettering
We work day after day, not to finish things but to make the future better ... because we will spend the rest of our lives there.
Charles Kettering
This problem, too, will look simple after it is solved.
Charles Kettering
All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
Charles Kettering
Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.
Charles Kettering
What I believe is that, by proper effort, we make the future almost anything we want to make it.
Charles Kettering
The price of progress is trouble.
Charles Kettering
The opportunities in this world are as great as we have the imagination to see them... but we never get that view from the bottom of the nest.
Charles Kettering
The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles Kettering
One fails forward toward success.
Charles Kettering
Don't bring anything to me but trouble.
Charles Kettering
99 percent of success is built on failure.
Charles Kettering
The person who doesn't know something can't be done will often find a way to go ahead and do it.
Charles Kettering
Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down.
Charles Kettering
Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must.
Charles Kettering
If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf.
Charles Kettering
My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done. You can be sincere and still be stupid.
Charles Kettering
