Quote

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic

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I object to people running down the future. I am going to live all the rest of my life there.
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I don't want men of experience working for me. The experienced man is always telling me why something can't be done. The fellow who has not had any experience is so dumb he doesn't know a thing can't be done - and he goes ahead and does it.
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Thinking is one thing no one has ever been able to tax.
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Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down.
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If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
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I could do nothing without my problems they toughen my mind. In fact, I tell my assistants not to bring me their successes for they weaken me, but rather to bring me their problems, for they strengthen me.
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You can't have a better tomorrow if you are thinking about yesterday all the time.
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The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
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You can send a message around the world in one-fifth of a second, yet it may take years for it to get from the outside of a man's head to the inside.
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Don't bring anything to me but trouble.
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A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
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In America we can say what we think, and even if we can't think, we can say it anyhow.
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No one would have crossed the ocean if he could have gotten off the ship in the storm.
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I've never heard of anyone stumbling on something sitting down.
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Modern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice. The most valuable experience demands both, and the theory should supplement the practice and not precede it.
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The Wright brothers flew right through the smoke screen of impossibility.
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Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
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One of the things we have to be thankful for is that we don't get as much government as we pay for.
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The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
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here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
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