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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
More quotes by Charles Kettering
Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
Charles Kettering
It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on this earth.
Charles Kettering
One fails forward toward success.
Charles Kettering
One of the things we have to be thankful for is that we don't get as much government as we pay for.
Charles Kettering
If I have had any success, it's due to luck, but I notice the harder I work, the luckier I get.
Charles Kettering
Believe and act as if it were impossible to fail.
Charles Kettering
The whole fun of living is trying to make something better.
Charles Kettering
Logic is a system whereby one may go wrong with confidence.
Charles Kettering
The sure ways to create new ventures of discovery are to keep an open mind.
Charles Kettering
I think that the greatest education in the world is the education which helps one to be able to do the right things at the time it has to be done.
Charles Kettering
The price of progress is trouble.
Charles Kettering
We work day after day, not to finish things but to make the future better ... because we will spend the rest of our lives there.
Charles Kettering
Action without intelligence is a form of insanity, but intelligence without action is the greatest form of stupidity in the world.
Charles Kettering
you must take the problem as it is, and let it be what it wants to be.
Charles Kettering
People think of the inventor as a screwball, but no one ever asks the inventor what he thinks of other people.
Charles Kettering
It doesn't matter if you try and try and try again, and fail. It does matter if you try and fail, and fail to try again.
Charles Kettering
All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
Charles Kettering
I object to people running down the future. I am going to live all the rest of my life there.
Charles Kettering
No one would have crossed the ocean if he could have gotten off the ship in the storm.
Charles Kettering
Don't bring anything to me but trouble.
Charles Kettering
