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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction

More quotes by Charles Kettering

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The sure ways to create new ventures of discovery are to keep an open mind.
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A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
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We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.
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If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
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You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.
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A man must have a certain amount of intelligent ignorance to get anywhere.
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You can send a message around the world in one-fifth of a second, yet it may take years for it to get from the outside of a man's head to the inside.
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We have been measuring too much in terms of the dollar. What we should do is think in terms of useful materials-things that will be of value to us in our daily life.
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The person who doesn't know something can't be done will often find a way to go ahead and do it.
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All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
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No one would have crossed the ocean if he could have gotten off the ship in the storm.
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The key to economic prosperity is the organized creation of dissatisfaction.
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Thinking is one thing no one has ever been able to tax.
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Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
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If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
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What I believe is that, by proper effort, we make the future almost anything we want to make it.
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Logic is a system whereby one may go wrong with confidence.
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Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
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you must take the problem as it is, and let it be what it wants to be.
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It is easy to build a philosophy - it doesn't have to run
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