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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest

More quotes by Charles Kettering

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We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.
Charles Kettering
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A man must have a certain amount of intelligent ignorance to get anywhere.
Charles Kettering
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I don't want men of experience working for me. The experienced man is always telling me why something can't be done. The fellow who has not had any experience is so dumb he doesn't know a thing can't be done - and he goes ahead and does it.
Charles Kettering
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I think that the greatest education in the world is the education which helps one to be able to do the right things at the time it has to be done.
Charles Kettering
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here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
Charles Kettering
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Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must.
Charles Kettering
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Inventing is a combination of brains and materials. The more brains you use, the less material you need.
Charles Kettering
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The key to economic prosperity is the organized creation of dissatisfaction.
Charles Kettering
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If I have had any success, it's due to luck, but I notice the harder I work, the luckier I get.
Charles Kettering
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One fails forward toward success.
Charles Kettering
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Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles Kettering
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People think of the inventor as a screwball, but no one ever asks the inventor what he thinks of other people.
Charles Kettering
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The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
Charles Kettering
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The only time you mustn't fail is the last time you try.
Charles Kettering
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I object to people running down the future. I am going to live all the rest of my life there.
Charles Kettering
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99 percent of success is built on failure.
Charles Kettering
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It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on this earth.
Charles Kettering
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What I believe is that, by proper effort, we make the future almost anything we want to make it.
Charles Kettering
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Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Charles Kettering
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you must take the problem as it is, and let it be what it wants to be.
Charles Kettering