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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster

More quotes by Charles Kettering

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I think that the greatest education in the world is the education which helps one to be able to do the right things at the time it has to be done.
Charles Kettering
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Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.
Charles Kettering
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here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
Charles Kettering
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What I believe is that, by proper effort, we make the future almost anything we want to make it.
Charles Kettering
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Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.
Charles Kettering
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The opportunities in this world are as great as we have the imagination to see them... but we never get that view from the bottom of the nest.
Charles Kettering
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The sure ways to create new ventures of discovery are to keep an open mind.
Charles Kettering
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Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must.
Charles Kettering
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My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done. You can be sincere and still be stupid.
Charles Kettering
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Thinking is one thing no one has ever been able to tax.
Charles Kettering
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It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on this earth.
Charles Kettering
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A man must have a certain amount of intelligent ignorance to get anywhere.
Charles Kettering
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People think of the inventor as a screwball, but no one ever asks the inventor what he thinks of other people.
Charles Kettering
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I object to people running down the future. I am going to live all the rest of my life there.
Charles Kettering
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In America we can say what we think, and even if we can't think, we can say it anyhow.
Charles Kettering
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Don't bring anything to me but trouble.
Charles Kettering
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A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
Charles Kettering
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99 percent of success is built on failure.
Charles Kettering
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And there is the point exactly, we are all the time blaming difficulties on to something else. Our real trouble is that we are too soft to solve the problem.
Charles Kettering
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Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles Kettering