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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Purpose
Advertising
Indefinitely
Science
Fundamentals
Foster
Keep
Product
Dissatisfaction
Way
Changing
Assure
Things
Market
Sales
Research
Simplest
Products
Purposes
Styling
Healthy
Fundamental
Elastic
More quotes by Charles Kettering
One fails forward toward success.
Charles Kettering
A man must have a certain amount of intelligent ignorance to get anywhere.
Charles Kettering
Research means that you don't know, but are willing to find out.
Charles Kettering
All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
Charles Kettering
you must take the problem as it is, and let it be what it wants to be.
Charles Kettering
Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.
Charles Kettering
It doesn't matter if you try and try and try again, and fail. It does matter if you try and fail, and fail to try again.
Charles Kettering
You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.
Charles Kettering
The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles Kettering
We work day after day, not to finish things but to make the future better ... because we will spend the rest of our lives there.
Charles Kettering
If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
Charles Kettering
What I believe is that, by proper effort, we make the future almost anything we want to make it.
Charles Kettering
Modern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice. The most valuable experience demands both, and the theory should supplement the practice and not precede it.
Charles Kettering
In America we can say what we think, and even if we can't think, we can say it anyhow.
Charles Kettering
I don't want men of experience working for me. The experienced man is always telling me why something can't be done. The fellow who has not had any experience is so dumb he doesn't know a thing can't be done - and he goes ahead and does it.
Charles Kettering
A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
Charles Kettering
Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down.
Charles Kettering
No one would have crossed the ocean if he could have gotten off the ship in the storm.
Charles Kettering
Don't bring anything to me but trouble.
Charles Kettering
Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.
Charles Kettering
