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99 percent of success is built on failure.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Innovation
Failure
Built
Percent
Risk
Success
Fear
More quotes by Charles Kettering
Inventing is a combination of brains and materials. The more brains you use, the less material you need.
Charles Kettering
you must take the problem as it is, and let it be what it wants to be.
Charles Kettering
The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
The only time you mustn't fail is the last time you try.
Charles Kettering
A man must have a certain amount of intelligent ignorance to get anywhere.
Charles Kettering
Logic is a system whereby one may go wrong with confidence.
Charles Kettering
The opportunities in this world are as great as we have the imagination to see them... but we never get that view from the bottom of the nest.
Charles Kettering
Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must.
Charles Kettering
Research means that you don't know, but are willing to find out.
Charles Kettering
The price of progress is trouble.
Charles Kettering
It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on this earth.
Charles Kettering
Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles Kettering
Action without intelligence is a form of insanity, but intelligence without action is the greatest form of stupidity in the world.
Charles Kettering
Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Charles Kettering
If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf.
Charles Kettering
here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
Charles Kettering
The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles Kettering
If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
Charles Kettering
If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
Charles Kettering
I am not interested in the past. I am interested in the future, for that is where I expect to spend the rest of my life.
Charles Kettering
