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The only time you mustn't fail is the last time you try.
Charles Kettering
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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
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Last
Success
Science
Trying
Mustn
Time
Fail
Failure
Failing
More quotes by Charles Kettering
Don't bring anything to me but trouble.
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We have a lot of people revolutionizing the world because they've never had to present a working model.
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A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.
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The price of progress is trouble.
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In America we can say what we think, and even if we can't think, we can say it anyhow.
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Logic is a system whereby one may go wrong with confidence.
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It is easy to build a philosophy - it doesn't have to run
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The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.
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No one would have crossed the ocean if he could have gotten off the ship in the storm.
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Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
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Inventing is a combination of brains and materials. The more brains you use, the less material you need.
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Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
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And there is the point exactly, we are all the time blaming difficulties on to something else. Our real trouble is that we are too soft to solve the problem.
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You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.
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99 percent of success is built on failure.
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The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
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I could do nothing without my problems they toughen my mind. In fact, I tell my assistants not to bring me their successes for they weaken me, but rather to bring me their problems, for they strengthen me.
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here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
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You can't have a better tomorrow if you are thinking about yesterday all the time.
Charles Kettering