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The only time you mustn't fail is the last time you try.

Charles Kettering

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Charles Kettering
Age: 82 †
Born: 1876
Born: August 29
Died: 1958
Died: November 25
Engineer
Entrepreneur
Inventor
Derby
Vermont
Charles Franklin Kettering
Time
Fail
Failure
Failing
Lasts
Last
Success
Science
Trying
Mustn

More quotes by Charles Kettering

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All human development, no matter what form it takes, must be outside the rules otherwise we would never have anything new.
Charles Kettering
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Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.
Charles Kettering
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You can't have a better tomorrow if you are thinking about yesterday all the time.
Charles Kettering
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In America we can say what we think, and even if we can't think, we can say it anyhow.
Charles Kettering
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The key to economic prosperity is the organized creation of dissatisfaction.
Charles Kettering
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Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Charles Kettering
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We have a lot of people revolutionizing the world because they've never had to present a working model.
Charles Kettering
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No one would have crossed the ocean if he could have gotten off the ship in the storm.
Charles Kettering
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Inventing is a combination of brains and materials. The more brains you use, the less material you need.
Charles Kettering
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The person who doesn't know something can't be done will often find a way to go ahead and do it.
Charles Kettering
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This problem, too, will look simple after it is solved.
Charles Kettering
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here is a great difference between knowing a thing and understanding it. You can know a lot and not really understand anything.
Charles Kettering
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Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
Charles Kettering
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You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.
Charles Kettering
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Do not bring me your successes they weaken me. Bring me your problems they strengthen me.
Charles Kettering
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I could do nothing without my problems they toughen my mind. In fact, I tell my assistants not to bring me their successes for they weaken me, but rather to bring me their problems, for they strengthen me.
Charles Kettering
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The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering
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It is easy to build a philosophy - it doesn't have to run
Charles Kettering
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Modern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice. The most valuable experience demands both, and the theory should supplement the practice and not precede it.
Charles Kettering
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The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles Kettering