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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.

Charlene Li

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Charlene Li
Individual
Institutions
Spontaneous
Tagging
Social
Tools
Respond
Shifted
Organization
Consumers
Semi
Power
Creating
Opinions
Connecting
Must
Media
Marketing
Organizations
People
Realizing
Companies
Pulled
Opinion
Individuals
Engaging
Company
Using
Etc

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