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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.

Charlene Li

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Charlene Li
People
Media
Marketing
Organizations
Realizing
Companies
Pulled
Opinion
Individuals
Engaging
Company
Using
Etc
Individual
Institutions
Spontaneous
Tagging
Social
Tools
Respond
Shifted
Power
Organization
Consumers
Semi
Must
Creating
Opinions
Connecting

More quotes by Charlene Li

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People often say to me, How come you don't want to be CEO of a company? And I tell them, I don't want to. I know I can do it, but I don't enjoy it. Why does that have to be the definition of success?
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