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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Casey Kasem

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Casey Kasem
Age: 82 †
Born: 1932
Born: April 27
Died: 2014
Died: June 15
Disc Jockey
Film Actor
Film Producer
Journalist
Musician
Radio Personality
Television Actor
Voice Actor
Detroit
Michigan
Kemal Amin Kasem
Kemal Kasem
Casey Amin Kasem
Human
Positive
Humans
Humanity
Upbeat
Something
Quality
Advertisers
Believe
Interest
Associated
Like
Success
Extra
Comes
Extras
Stories
Qualities
Certain
Letters

More quotes by Casey Kasem

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A non-violent world has roots in a non-violent diet.
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The group Bananarama has such a light, cutesy-pie sound that they make The Go-Go's sound like Led Zeppelin by comparison.
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Interestingly, songs used to be short, then they became longer, and now they're getting shorter.
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If the beat gets to the audience, and the message touches them, you've got a hit.
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Keep your feet on the ground and keep reaching for stars.
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My first commercial was for Miller High Life beer.
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Success doesn't happen in a vacuum. You’re only as good as the people you work with and the people you work for.
Casey Kasem
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The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
Casey Kasem
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As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Casey Kasem
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I like the storytelling and reading the letters, the long-distance dedications.
Casey Kasem
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My agent said that I was one of the top three busiest people in the country.
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I accentuate the positive and eliminate the negative. That is the timeless thing.
Casey Kasem
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I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
Casey Kasem
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Because of my background in theater and radio acting, I knew that I could make a living as an actor.
Casey Kasem
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But otherwise, music is about a beat and a message.
Casey Kasem
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I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show.
Casey Kasem
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We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat: the long distance dedication.
Casey Kasem