Until a vegan or vegetarian enters the room, people don't see themselves as meat-eaters. They are merely 'eaters', and it is we vegans who have made them aware of what they are doing. Often this is discomforting.

What parents said they valued most were discussions with teachers and heads, and what they wanted was more descriptive information in their children's school reports. This is particularly true for primary schools. Parents wanted to know much more than just how their children were doing academically.