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People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.

Carly Fiorina

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Carly Fiorina
Age: 70
Born: 1954
Born: September 6
Businessperson
Executive Officer
Politician
Austin
Texas
Cara Carleton Sneed
Stuff
Behave
Hard
Communication
People
Importance
Heard
Values
Refer
Actually
Underestimate
Culture
Soft
Often
Describe

More quotes by Carly Fiorina

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I've never thought in terms of 'men do this' and 'women do that.'
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Look, you need technical skills to run a company.
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People who don't fit the mold are treated differently than those who do.
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Margaret Thatcher - a woman I greatly admire - once said that she was not content to manage the decline of a great nation. Neither am I. I am prepared to lead the resurgence of a great nation.
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A boardroom is a collection of individuals, and individuals have varying motives, egos, agendas and qualifications. Sometimes the dynamics can go off track.
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I'm really paying attention. People make up their minds late.
Carly Fiorina
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Leadership comes in small acts as well as bold strokes.
Carly Fiorina
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In fact, the private sector is improving their algorithmic ability to search through big data month after month after month. And, of course, a big government bureaucracy isn't keeping up.
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We must move from revenue-neutral to revenue-reducing tax reform, because the federal government spends far too much money.
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I will not speak to Vladimir Putin personally until we've rebuilt the 6th Fleet a little bit right under his nose rebuilt the missile defense program in Poland right under his nose and conducted a few military exercises in the Baltic states.
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I think what's fascinating is how many people are playing in politics who maybe haven't played before.
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You take unacceptable risk, you have to be prepared to face the consequence.
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I have advocated for rolling back regulations, simplifying the tax code and moving to zero-based budgeting - policies that will support small businesses and raise up the middle class.
Carly Fiorina
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We need a top-to-bottom review of every economic development and assistance program we have to ensure that they encourage everyone to strive instead of settle, because there is dignity in all work.
Carly Fiorina
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I don't take on a fight just for a fight. I don't tilt at windmills.
Carly Fiorina
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I have been tested. I have beaten breast cancer. I have buried a child. I started as a secretary. I fought my way to the top of corporate America while being called every B word in the book. I fought my way into this election and on to this debate stage while all the political insiders and the pundits told, it couldn't be done.
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There are kind of four people up at the top, [Donald] Trump,[Marco] Rubio,[Ted] Cruz,[Ben] Carson, and then there's me and about three governors. I'm perfectly happy with that position right now, honestly, because when I started this race, I was 17 out of 16. The pollsters didn't even ask my name, because so few people knew me.
Carly Fiorina
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Im very disappointed that we missed our (earnings per share) growth target this quarter due to the confluence of a number of issues that we now understand and are urgently addressing. I accept full responsibility for the shortfall.
Carly Fiorina
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But unlike Hillary Clinton, I know that flying is an activity, not an accomplishment.
Carly Fiorina
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I too remember September 11th. I remember immediately putting into place security procedures all throughout our company that did business in 170 countries where we thought corporate interests would be attacked next. To take our country back, to keep our nation safe, we have to begin by beating Hillary Clinton.
Carly Fiorina