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People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.

Carly Fiorina

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Carly Fiorina
Age: 70
Born: 1954
Born: September 6
Businessperson
Executive Officer
Politician
Austin
Texas
Cara Carleton Sneed
Often
Describe
Stuff
Behave
Hard
Communication
Importance
People
Heard
Values
Refer
Actually
Underestimate
Culture
Soft

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All that matters is, how big do you want to dream, and how hard do you want to work?
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I think the company's [HP's] success will be my legacy. The company's failure will be my failure, with all the predictable consequences of that.
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The GAO just released a report that said 22 percent of federal programs fail to meet their objectives. The truth is we don't know how taxpayer money is spent in Washington, D.C., which is why I think we ought to put every agency budget up on the Internet for everyone to see.
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One of the things I would immediately do [as Commander in Chief ], in addition to defeating them here at home, is bring back the warrior class - Petraeus, McChrystal, Mattis, Keane, Flynn. Every single one of these generals I know. Every one was retired early because they told President [Barack] Obama things that he didn't want to hear.
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Leadership is all about unlocking the potential in others.
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We will never meet our own expectations of public education unless the federal government is willing to play a consistent, long-term role unless education truly becomes a matter of national policy, not just a matter of national rhetoric.
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When we miss with all the metadata collection we've had, the San Bernardino couple and the Tsarnaev brothers, what that suggests to me is that we are using the wrong algorithms to search through all this data.
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Well, first, if I am fortunate enough to be elected to the U.S. Senate, it won't be a party that will have elected me. It will be the people of California.
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When Iran continues to get away with bad behavior, what do our allies who are Iran's enemies think about us? It is why we cannot stand by while Russia allies itself with Iran. You can't outsource American leadership to Russia. Russia isn't on our side. They're on their side and Iran's side.
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Donald Trump can't beat Hillary Clinton, I think it's very clear, and she doesn't want to run against me, because I can beat her, because I will fight her and force her to fight on ground that she will lose on.
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We need more transparency and accountability in government so that people know how their money is being spent. That means putting budgets online, putting legislation online.
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We need to fix our legal immigration system.
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I will support a low, flat tax for businesses and individuals so that we fix the tax base and grow the economy.
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I have met Vladimir Putin, and I know his ambition will not be detoured by a gimmicky red, reset button.
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To wage war, we need a commander in chief who has made tough calls in tough times and stood up to be held accountable over and over, not first-term senators who've never made an executive decision in their life.
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Hillary Clinton has gotten every foreign policy challenge wrong.
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You don't create jobs by passing bills, you create jobs by cutting taxes.
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You know, I believe that marriage is between a man and a woman.
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We have a lot of argument about laws but none of it solves the problem. Let's examine what happened, why did we miss the Tsarnaev brothers, why did we miss the San Bernardino couple? It wasn't because we had stopped collected metadata it was because, I think, as someone who comes from the technology world, we were using the wrong algorithms.
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To build a great company, which is a CEO's job, sometimes you have to stand up against conventional wisdom.
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