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People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.

Carly Fiorina

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Carly Fiorina
Age: 70
Born: 1954
Born: September 6
Businessperson
Executive Officer
Politician
Austin
Texas
Cara Carleton Sneed
Culture
Soft
Often
Describe
Behave
Stuff
Communication
Hard
Importance
People
Heard
Values
Refer
Actually
Underestimate

More quotes by Carly Fiorina

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Hillary Clinton has gotten every foreign policy challenge wrong.
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Somehow a U.N. resolution about Syria puts us where we need to be? I think it is a reflection of Hillary Clinton and Barack Obama's beliefs that our foreign policy gets set by others.
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A woman's experience is different from a man's in virtually every respect, including how she is treated by the media.
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I think a strong dollar is the result of policies, but I don't think the strong dollar is in and of itself a policy.
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I don't give up on commitments until what I've been asked to do is clearly finished.
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Our allies in the Middle East know that the Islamic State is their fight - and they have asked for very specific things to help push back against ISIL.We must give our allies the help they need to confront and defeat this evil.
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I think we need a real plan, which is why I have offered a much more specific approach to securing the border, fixing the legal immigration system and addressing illegal immigration.
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I'm really paying attention. People make up their minds late.
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When our most important issue is the debt that we're piling on our children and grandchildren, I think it's pretty helpful to have someone in the U.S. Senate who has actually managed billions of dollars and knows how to cut billions of dollars.
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The most important thing about a child's education is to have a great teacher in front of the classroom and a lot of choice and accountability with parents.
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Customers can't always tell you what they want, but they can always tell you what's wrong.
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National security is a place where the private sector could be helpful because the government is woefully behind the technology curve. But secondly, the bureaucratic processes that have been in place since 9/11 are woefully inadequate as well.
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Distilling truth from overwhelming amounts of information is the essence of leadership.
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There are kind of four people up at the top, [Donald] Trump,[Marco] Rubio,[Ted] Cruz,[Ben] Carson, and then there's me and about three governors. I'm perfectly happy with that position right now, honestly, because when I started this race, I was 17 out of 16. The pollsters didn't even ask my name, because so few people knew me.
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You can find lots of people like you through technology, and women in particular like communities.
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I have met Vladimir Putin, and I know his ambition will not be detoured by a gimmicky red, reset button.
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You know, every family and every business in California knows what it means to go through tough times.
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