In our hedonistic age, the Slow movement has a marketing ace up its sleeve: it peddles pleasure. The central tenet of the Slow philosophy is taking the time to do things properly, and thereby enjoy them more.

In this media-drenched, data-rich, channel-surfing, computer-gaming age, we have lost the art of doing nothing, of shutting out the background noise and distractions, of slowing down and simply being alone with our thoughts.

Everywhere, people are discovering that doing things more slowly often means doing them better and enjoying them more. It means living life instead of rushing through it. You can apply this to everything from food to parenting to work.

In our fast-forward culture, we have lost the art of eating well. Food is often little more than fuel to pour down the hatch while doing other stuff - surfing the Web, driving, walking along the street. Dining al desko is now the norm in many workplaces. All of this speed takes a toll. Obesity, eating disorders and poor nutrition are rife.

Technology enables us to work every minute of every day from any place on the planet.

Out of the Slow Food movement has grown something called the Slow Cities movement, which has started in Italy but has spread right across Europe and beyond. And in this, towns begin to rethink how they organize the urban landscape so that people are encouraged to slow down and smell the roses and connect with one another.

By slowing down at the right moments, people find that they do everything better: They eat better they make love better they exercise better they work better they live better.

Fast isn't turning us into Masters of the Universe, It's turning us into Cheech and Chong.

Slow travel now rivals the fly-to-Barcelona-for-lunch culture. Advocates savour the journey, travelling by train or boat or bicycle, or even on foot, rather than crammed into an airplane. They take time to plug into the local culture instead of racing through a list of tourist traps.

The great benefit of slowing down is reclaiming the time and tranquility to make meaningful connections--with people, with culture, with work, with nature, with our own bodies and minds

Slow parents understand that childrearing should not be a cross between a competitive sport and product-development. It is not a project it's a journey. Slow parenting is about giving kids lots of love and attention with no conditions attached.

I always felt through writing that I wanted to rotate the world slightly.

The greatest thinkers in history certainly knew the value of shifting the mind into low gear. Charles Darwin described himself as a slow thinker. Einstein was famous for spending ages staring into space in his office at Princeton University.